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Define customer equity and explain how a company can increase it. How did Social Media (Facebook&Twitter&Instagram) change the advertising and promotion techniques? When can social
- Define customer equity and explain how a company can increase it.
- How did Social Media (Facebook&Twitter&Instagram) change the advertising and promotion techniques? When can social media exposure can bring negative publicity?
- Briefly describe the four choices a company has when it comes to developing brands.
- what are the steps of the marketing research process? List and briefly describe them. How do companies conduct research?
- Discuss business-to-consumer and business-to-business marketing and what are their major differences?
- Name and describe the four major steps in designing a customer-driven marketing strategy.
- Differentiate between a product idea, a product concept, and a product image.
- Compare and contrast pure competition and oligopolistic competition.
- The three distribution strategies that producers use, and provide one example of products for each type of distribution.
- Describe two of the following four: Off-price Retailer. Superstore. Broker. Agent.
- what is the primary focus of a customer-centered company and how can the company create competitive advantage?
- Describe the three product strategies a company entering a foreign market can use.
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