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Define distribution channels. How are distribution channels and logistics interrelated? What is dual distribution (multiple distribution)? Contrast intensive distribution with selective distribution. Why are both
- Define distribution channels.
- How are distribution channels and logistics interrelated?
- What is dual distribution (multiple distribution)?
- Contrast intensive distribution with selective distribution. Why are both needed?
- What are "push" and "pull" strategies? What are some benefits to each?
- What is advertising and why is it important?
- What is AIDA?
- What are basic differences between cognitive, comparative, emotional, fear appeal, subliminal, image and endorsement ads?
Chapter 10-11
Reference: Iacobucci, Dawn (2018).Marketing Management, 5th Ed. Cengage Learning
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