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Define intangible How is service marketing different from product marketing; be able to explain the 4 differences (intangible, inseparable, variable, perishable) How does technology affect
Define intangible How is service marketing different from product marketing; be able to explain the 4 differences (intangible, inseparable, variable, perishable) How does technology affect delivery service to a customer example RFID-radio frequency identification device) What are some ways that companies can resolve issues or complaints in service Define zone of tolerance and explain why it is an important marketing metric
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