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Define marketing and objective, if you are a marketer, what will be role of marketing in society. Marketing concepts and tools Marketing Practices are changing
- Define marketing and objective, if you are a marketer, what will be role of marketing in society.
- Marketing concepts and tools
- Marketing Practices are changing
- Building customer satisfaction
- Gathering information and measuring market demand.
- Analyzing Business Market and Business buying behavior
- Positioning and differentiating the market offering through product life cycle.
- Product life cycle marketing strategies.
- Market Evaluation
- Developing new market development
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
