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. Define marketing. Why is it important for all health managers to understand the key components of the marketing concept? . What is Market segmentation?

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. Define marketing. Why is it important for all health managers to understand the key components of the marketing concept? . What is Market segmentation? Locate an advertisement for a specific healthcare product. Who is the target consumer? Discuss the 4 controllable P's in the marketing mix as it relates to the product or service that you chose. o Product: o Price: o Promotion o Place

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