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Define promotion and integrated marketing communication (IMC). Discuss a basic model of communication.. Describe the different ways of classifying audiences for promotion and IMC. Explain

Define promotion and integrated marketing communication (IMC).
Discuss a basic model of communication..
Describe the different ways of classifying audiences for promotion and IMC.
Explain the key role of IMC as a business process.

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1 Define Promotion and Integrated Marketing Communication IMC Promotion Promotion refers to the activities and techniques used to communicate with and persuade target audiences about a product service ... blur-text-image

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