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DEFINE the business model of a start-up (2 points). Drawing on the example of Spotify, the online Music Streaming application, explain the rationale of a

DEFINE the business model of a start-up (2 points). Drawing on the example of Spotify, the online Music Streaming application, explain the rationale of a 'Freemium' ("Free" and "Premium") pricing strategy . Now discuss TWO ways in which a startup can integrate a price differentiation strategy into its business model to monetize its product.

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