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Define the distinctive characteristics of services Discuss a company that excels at providing a service. Define what practices the company engages in that make it
- Define the distinctive characteristics of services
- Discuss a company that excels at providing a service. Define what practices the company engages in that make it successful. Also, discuss how it differentiates itself from the competition.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
