Define the marketing concept and its contribution to performance within tourism and hospitality organizations.

Compare and contrast the differences between marketing physical goods and services.

Iam providing the scenario just read it and answer the questions and i need long explanation in each question.

Scenario

Steve Bell worked in hotels for many years.He then changed his occupation and sold sports equipment. Now, after ten years he has decided to go back into the hotel industry - he has built a small Boutique hotel in Queenstown . For the past ten years he has been marketing and selling sports equipment and now had discovered that marketing a hotel is very different.

steven Bell is random name

1.What do you understand by the term 'Service marketing'?

2.Should Steve Bell consider people who are not his guests in his overall marketing system?Motivate your answer.

3.Do you think 'societal marketing have a place in a competitive marketplace' (referencing is optional for this question - you are allowed to give your own opinion without referencing, although you must motivate your answer)

4.Discuss 5 challenges that Steve will face now that he is marketing a service rather than physical goods?

5.How could Steve use internal marketing to increase the effectiveness of his hotel's service?

6.Keeping in mind all the information you have learned so far, if you could give Steve 5 tips for marketing his hotel, what would they be?

7.give a conclusion to summarise the main points raised in the answers for 1 to 6.