Define the marketing concept in your own words as well as the way it is defined in literature review. How does this marketing concept relate to Customer Value, Social Responsibility and Marketing Ethics. Provide examples from the real world. Explain why a market directed macro marketing system encourages innovation. Give examples. Why is the notion of profit included in marketing concept? Explain with examples/cases. Use example from the company Pinterest. Understand the business model and explain its MARKETING CONCEPT. Pinterest CEO Ben Silbermann describes about PINTERESTs e-business model - http://www.youtube.com/watch?v=KwligC0QUA0