Define the role of internal and external Corporate Communications

Identify characteristics of effective integrated corporate communications

Discuss corporate culture and communication

$2$

Identify clear set of objectives aimed at corporate communication best practices

Discuss targeted corporate communication scenarios that demonstrate appropriate response and effective strategy design

Develop special event materials designed to reach and persuade targeted audiences using email and social media.

In$-$class task $(10\%)($individual$)$

Communication Discussion Guide and Creative Brief

$3$

Discuss the writing process $($plan$,$ write, revise$)$ and how it applies to developing creative copy for targeted corporate communications

Recognize the function of virtual$/$digital$,$ face to face, hard copy, and electronic communication in a business setting

Explain how audience, purpose, and context affect corporate communications $($review$/$rewind of PAIBOC analysis$)$