Question
Define the terms ethical marketing and social responsibility in marketing. Click thelinkfor further study.Discuss how the concepts are different and in some ways similar. Cite
Define the terms ethical marketing and social responsibility in marketing. Click thelinkfor further study.Discuss how the concepts are different and in some ways similar. Cite a company and or brand you feel is acting in a socially responsible manner and why.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
