• Define the three areas of price perception: proportional price evaluation/shared cost effect, reference prices, perceived fairness/gain-loss framing

• Use the Internet and/or Strayer Library to research what your favorite retail store is doing in the three areas of price perception (proportional price evaluation/shared cost effect, reference prices, perceived fairness/gain-loss framing). Share specific examples of what the retailer is doing to address each area of pricing perception.Be sure to reference your sources using Strayer Writing Standards. See the menu on the left side of your course home page for more information about Strayer Writing Standards.
• Propose a plan that provides specific ways for the selected retailer to improve in the three aspects of price perception. Use specific examples of action the retailer can take to implement your plan.