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Define values, heroes, rituals and symbols. How do these elements influence consumer behaviour in an international context?
Define values, heroes, rituals and symbols. How do these elements influence consumer behaviour in an international context?
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Values heroes rituals and symbols are cultural elements that play a significant role in shaping consumer behavior in both domestic and international c...
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
8th Edition
1292208783, 978-1292208787
