Define what individualistic and collective cultures are like. Then give an example of how someone from each type of culture might respond to a situation where they are asked what influenced their career choice culture can have a profound influence on the results of a study. Much cultural research focuses on comparing the similarities and differences between individualistic and collectivist cultures. Define what individualistic and collective cultures are like. Then give an example of how someone from each type of culture might respond to a situation where they are asked what influenced their career choice.