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Define YouTube as a crowdsourcing media vehicle. List advantages and disadvantages of using YouTube for Hellmans Mayonaise brand in Spain. o Explain how you would

Define YouTube as a crowdsourcing media vehicle. List advantages and disadvantages of using YouTube for Hellmans Mayonaise brand in Spain.

o Explain how you would combine Paid, Owned and Earned media for Hellmans Mayonaise brand throughout one-year period in Spain.

o Suggest different events that your Hellmans Mayonaise could develop or sponsor in Spain.

Explain Objectives and production of those events.

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