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Defines the role for a new product in terms of the firm's overall objectives, can be considered as which stage in The New-Product Process.
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Get StartedRecommended Textbook for
Essentials Of Business Statistics
Authors: Bruce Bowerman, Richard Connell, Emily Murphree, Burdeane Or
5th Edition
978-1259688867, 1259688860, 78020530, 978-0078020537
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