Defining "New" This activity is important because marketers need to understand the concept of newness from the consumer's perspective to develop and market the best new products. As we consider the degree of new consumer learning needed, we can classify new products as continuous innovations, dynamically continuous innovations, or discontinuous innovations. The goal of this exercise is to demonstrate your understanding of newness from the consumer's perspective as you identify appropriate marketing actions for the new products. Match each description to the appropriate new product classification Discontinuous Innovation Marketing Strategy Dynamically Continuous Innovation Example Dynamically Continuous Innovation Marketing Continuous Innovation Example Continuous Innovation Marketing Strategy Strategy Discontinuous Innovation Example Match each of the options above to the items below Pumpkin Spice Kit Kat-Nosto introduces its latest favor of Kit Kat, pumpkin spice, just in time for the fall season People Ad-To announce its new flavor, Nestl places a colorful full page full-themed ad in People magazine to reach a broad audience. Power Generating Shirt Under Armor inc. Introduces a workout shit that generates power as you wear talowing users to charge their phones from their shirts her a workout Help Save & Exit Submit Activity UUU Innovation Example WOLD Innovation Marketing LU Innovation Marketing Strategy wy Continuous Innovation/Example 2 Strategy Innovation Marketing Strategy Discontinuous Innovation/Example Match each of the options above to the below Pumpkin Spice Kit Kat-Neste introduces its latest flavor of KitKat, pumpkin spice, just in time for the fall season People Ad-To announce its new flavor Nestle places a colorful flipage, fa-themed ad in People magazine to reach a broad audience Power Generating Sit-Under Armor inc. Introduces a workout shirt that generates power as you wear it, allowing users to charge their phones from their shirts after a workout Big Billboard-Under Armor highlights its shirt's power generating feature on its downtown bilboard. Apple Watch Apple rolls out its mobile payment and digital wallet service that allows consumers to leave their wallets at home and pay from their Phones and Apple watches Genius Bar Apple staffs ts Genius Bar with knowledgeable staff to teach consumers how to use Apple Pay. Defining "New" This activity is important because marketers need to understand the concept of newness from the consumer's perspective to develop and market the best new products. As we consider the degree of new consumer learning needed, we can classify new products as continuous innovations, dynamically continuous innovations, or discontinuous innovations. The goal of this exercise is to demonstrate your understanding of newness from the consumer's perspective as you identify appropriate marketing actions for the new products. Match each description to the appropriate new product classification Discontinuous Innovation Marketing Strategy Dynamically Continuous Innovation Example Dynamically Continuous Innovation Marketing Continuous Innovation Example Continuous Innovation Marketing Strategy Strategy Discontinuous Innovation Example Match each of the options above to the items below Pumpkin Spice Kit Kat-Nosto introduces its latest favor of Kit Kat, pumpkin spice, just in time for the fall season People Ad-To announce its new flavor, Nestl places a colorful full page full-themed ad in People magazine to reach a broad audience. Power Generating Shirt Under Armor inc. Introduces a workout shit that generates power as you wear talowing users to charge their phones from their shirts her a workout Help Save & Exit Submit Activity UUU Innovation Example WOLD Innovation Marketing LU Innovation Marketing Strategy wy Continuous Innovation/Example 2 Strategy Innovation Marketing Strategy Discontinuous Innovation/Example Match each of the options above to the below Pumpkin Spice Kit Kat-Neste introduces its latest flavor of KitKat, pumpkin spice, just in time for the fall season People Ad-To announce its new flavor Nestle places a colorful flipage, fa-themed ad in People magazine to reach a broad audience Power Generating Sit-Under Armor inc. Introduces a workout shirt that generates power as you wear it, allowing users to charge their phones from their shirts after a workout Big Billboard-Under Armor highlights its shirt's power generating feature on its downtown bilboard. Apple Watch Apple rolls out its mobile payment and digital wallet service that allows consumers to leave their wallets at home and pay from their Phones and Apple watches Genius Bar Apple staffs ts Genius Bar with knowledgeable staff to teach consumers how to use Apple Pay