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Definitions - Please define the following terms Branding Purpose of branding Brand personalities Branding strategies Brand extensions Luxury brand
Definitions - Please define the following terms
- Branding
- Purpose of branding
- Brand personalities
- Branding strategies
- Brand extensions
- Luxury brand
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
