Question
Delicious Limited competes in the food industry with Scrumptious Limited. Delicious underwent a major expansion in 2021, borrowing a large amount of money and acquiring
Delicious Limited competes in the food industry with Scrumptious Limited. Delicious underwent a major expansion in 2021, borrowing a large amount of money and acquiring a small competitor. The acquisition doubled the number of restaurants that Delicious has. Scrumptious, on the other hand, took a more conservative approach and did not buy any new assets, focusing instead on making existing operations more efficient. Data for the two companies are provided below (in thousands of dollars): 2021 2022 2023 Delicious Total assets Sales Net income $2,000 $1,100 $1,000 3,100 1,500 1,600 350 150 140 Scrumptious Total assets 800 900 1,000 Sales 1,900 1,700 2,000 Net income 180 200 210 Instructions a) Calculate the (1) profit margin: (2) asset turnover; and (3) return on assets ratio for each company in 2020 and 2021. (12 marks) b) Comment on which company has been more successful in executing its strategy. (2 marks)
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