Deliverable 2 IBS 630 RESEARCH TEMPLATE with Examples 1. Deliverable 2. Market Analysis and Summary. EVERYWHERE references of the sources of information used Market Target Country: NAME Evaluation and Analysis of Information Sources 5% References in all the positions: 5% On the basis of the information in this Deliverable 2, draw conclusions about market suitability for your business venture. Are you satisfied that you have enough reliable evidence to make a decision? If not, what additional information would you need? Evaluate sources of information you used for this research. Is the information available on the markets complete? What information is missing? Is it reliable? Is it comparable? Will it be difficult to make meaningful comparisons? Macro-Environmental Analysis (PESTLE)5% Following information is based on research and analysis in relation to availability of the market data. Country Profile: Current Analysis: market size and future growth potential Info Sources: (Use your own sources that are related to your product, country and business) E.g. Political characteristics and stability Analysis:Market Target Country: NAME Info Sources: Government policies affecting business Analysis: Commercial Infrastructure Analysis: Analysis: Physical Factors Info Source: your own sources of information, suitable for your country, product and company interests Canadian experience in the country Analysis: Income level: Disposal income: US$ Info Sources: Customer profile: Wealth and ability to pay Analysis Product fit with Analysis: customer preferences NMarket Target Country: NAME Info Sources: Strength of demand for Info Sources.- product service Anat sis: Competitive barriers to Anal sis: entry Regulatory barriers to Analg' : entry Mano-EIWW (Porter 5 Fan-u Model, 4C: Maid) 594 Using research on the country of interest use Porter's 5 Forces model and the 4 C's Model ( Clients, Cost, Communications and Convenience) to collect and analyze data for making executive decision for potential export market opportunities . Client (as related to the product) What are the customer Ana! S\": needs and wants in relation to your product? Info Source What unique position Analg' ; does your product ll? (Price Focused VS Differentiation). How does it compare with the competitors? What is its competitive advantage? Info Source: Provide references with your sources of information How would customers in target market perceive the product? Andg' ; Answer the question, support your opinion with data, explain your findings and recommendations Info Source: Provide references with your sources of information, . Market Target Country: NAL'IE Consider parameters Analysis: such as product variety, design, sizes, varieties, labeling and packaging as well as services and warranties when looking at client needs. Cost (as related to the product) How would customers Analg' : on each market perceive the product? Prioewise, 13W: perception map Consider parameters Analysis: such as product variety, design, sizes, varieties, labeling and packaging as well as services and warranties when looking at client needs. How much would the customer pay for the product? Will the market be protable at that price? Price range CAD $ to 3; Explain your findings Into Sow-ces- Analysis: How does the customer communicate? Where do they get their information from? Communication (as related to customers) Analysis: answer the Question Specify and support your findings Are there different segments that require different methods of communication? Analysis: answer the questiOn How would you effectively communicate the value of your product to the customer and what would cause them to engage with your firm? Convenience as related to lace Analysis: answer the question Explain and recommend 4 Market Target Country: NAME Is there a place (channel) the customer traditionally buys the product in their Analysis: Answer the question, support your opinion country? Can this be improved or changed? Info Sources: Use your sources, Would there be any sort of Analysis: Answer the question, explain and support your opinion. Provide barrier that would prevent recommendations your customer from accessing your product in any of the markets? How would you overcome this? Would a specialized outlet Analysis: Answer the question, explain and support your opinion. Provide be preferable for your recommendations product, or would it be better to use multiple outlets? How would you access the required outlets? What type of customer Analysis: Answer the question, explain and support your opinion. Provide support is required? How recommendations would you provide it? What coverage (e.g. Analysis: number of cities or towns in the country) is required and how would you access them? DELIVERABLE 2 (25%) Evaluation Breakdown: 1. Evaluation and Analysis of Information Sources 5% 2. References for sources of information in all the positions 5% 3. Macro-Environmental Analysis (PESTLE)5% 4. Contents of Analysis. Opinion. Explanations. Conclusions 5% 5. Macro-Environmental Analysis (Porter 5 Forces Model, 4Cs Model) 5% ALL late submissions will be subject of 50% penalty