Delivery of Market and Financial Results Evaluation of executive management to achieve growth and profitability (over time) a) Sets measurable goals and develops competitive strategies for achieving them.

b) Anticipates opportunities, makes rational investment decisions to gain competitive advantage c) Analyzes market results/data in detail to identify management problems, turn inflection points (up or down) into greater growth, and responds effectively to competitive pressure. d) Manages the business as an integrated "whole", rather than in functional silos. e) Management of financial resources

Marketing Management

Marketing Management for TTT hasn't been excellent in design ads but has been good on designer brands. design ads have not done well in this eighth quarter and didn't meet the requirements of the advertisements for the International Advertising Federation. The design ads that T T T were created for the market weren't received well by consumers. On Innovator, Mercedes, and Traveler all advertisements have received a very poor rating from customers. The marketing team is responsible for Brand development (both brand design and R&D), brand advertisement and brand pricing. Mistakes in these decisions have direct adverse impact both in the short term and over the longer term, while well thought out decisions have very high positive outcome. In this section focus on evaluating your decisions in the above mentioned areas. a) Experiences in developing competitive brands (earning CU certificate, customer ranking, relative to competitor products). b) Excessive spending on brand design as a direct consequence of errors in brand design c) Appropriate levels of R&D investment consistent with strategic direction and objectives. d) Pricing strategy, relative to competition, focusing on "overpricing" and "underpricing". e) Ad design, and placement strategy, and customer feedback on ad effectiveness. Investment / Capital spending on Sales expansion and Manufacturing Productivity Investments in the manufacturing capacity, product reliability and quality are upstream investments that have crucial impact on sales and customer judgement. Investments in distribution channels (Sales offices, Web offices) and sales productivity have a direct impact on the firm's ability to sustain sales volume growth. In this section, evaluate your investment decision in the above mentioned areas, relative to competition. a) Regional expansion of Sales offices and Web sales b) Productivity and sales channel effectiveness

c) Connect investments in manufacturing to worker productivity, stocks out and brand reliability. d) Investments in brand development.

Reference

Marketplace Simulations. (2018b).International Corporate Management with Real Economic Conditions. Market Place. Retrieved from

Marketplace Simulations. (2018c).International Corporate Management with Real Economic Conditions. Market Place. Retrieved from

Marketplace Simulations. (2018d).International Corporate Management with Real Economic Conditions. Market Place. Retrieved from