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Dell Computer used customer relationship management software called IdeaStorm to collect customer feedback. This customer feedback led the company to build select consumer notebooks and

Dell Computer used customer relationship management software called IdeaStorm to collect customer feedback. This customer feedback led the company to build select consumer notebooks and desktops pre-installed with the Linux platform. Dell also decided to continue offering Windows 10 as a pre-installed operating system option in response to customer requests. Where does this fit in the value chain? How will this help Dell create value

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