Dell produces a range of laptops to target different customer segments such as: Dell Alienware Laptops for
Question:
Dell produces a range of laptops to target different customer segments such as:
Dell Alienware Laptops for highperformance gaming: These laptops have higherend specifications such as the latest Intel Core processor, better NVIDIA graphics card, Quad HD display. Alienware is targeted at customers willing to pay a price above Rs Lakh.
Dell Inspiron series for school and college students that is priced in the range of Rs thousand Rs thousand. These laptops dont necessarily have the latest Intel core processor, but rather they provide good storage space, like GB TB of space.
With respect to these two laptop series, identify the type of targeting done by Dell.
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr