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Dell's Computer has decided to sponsor the USC Athletic Department. However, rather than pay cash to USC, Dell would prefer to provide the athletic department

Dell's Computer has decided to sponsor the USC Athletic Department. However, rather than pay cash to USC, Dell would prefer to provide the athletic department with free computers to offset the cost of the sponsorship. This is an example of a(n) ___.

a.

financial purchase

b.

in-kind deal

c.

hierarchical sponsorship

d.

media purchase

e.

a bad deal for Dell

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