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Delta Company is considering two different marketing strategies for promoting their new product line: Strategy A and Strategy B . They have gathered the following
Delta Company is considering two different marketing strategies for promoting their new product line: Strategy A and Strategy B They have gathered the following monthly information regarding the potential outcomes of each strategy:
A B
Increase in revenue $ $
Increase in annual Marketing g costs:
Advertising expenses
Sales team bonuses
Promotional event expenses
Social media Expenses
Fixed cost
Required:
Using incremental analysis and only relevant information, which marketing strategy should XYZ Corporation choose, Strategy A or Strategy B
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