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Delta Company is considering two different marketing strategies for promoting their new product line: Strategy A and Strategy B . They have gathered the following

Delta Company is considering two different marketing strategies for promoting their new product line: Strategy A and Strategy B. They have gathered the following monthly information regarding the potential outcomes of each strategy:
A B
Increase in revenue $3,200 $7,100
Increase in annual Marketing g costs:
Advertising expenses 1,1501,600
Sales team bonuses 2,4502,450
Promotional event expenses 1,9002,800
Social media Expenses 500500
Fixed cost 3,7703,770
Required:
Using incremental analysis and only relevant information, which marketing strategy should XYZ Corporation choose, Strategy A or Strategy B?

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