Delta Distributors is a regional distributor of AirFlown, a leading "blow-in" thermal insulation brand used in residential and commercial construction. The company has a Knoxville distribution facility that operates 365 days per year. Every day, customer orders are received and immediately filled during operating hours (6 AM - 6 PM). Orders are filled from inventory if adequate inventory exists. If the distribution facility runs out of inventory, customers will purchase comparable insulation elsewhere; hence, those sales will be lost to Delta