Question
Delta Screen Corporation is currently operating at 60% of capacity and producing 6,000 screens annually.The normal selling price is $750 per screen.They recently received an
Delta Screen Corporation is currently operating at 60% of capacity and producing 6,000 screens annually.The normal selling price is $750 per screen.They recently received an offer from a company in Germany to purchase 2,000 screens for $500 per unit.The order must be taken in its entirety or not at all.Delta has not previously sold products in Germany.Budgeted production costs for 6,000 and 8,000 screens follow:
Units Produced6,0008,000
Direct Materials Cost $750,000$ 1,000,000
Direct Labor Cost 750,0001,000,000
Overhead Cost2,100,0002,400,000
Total Cost3,600,0004,400,000
Full Cost per Unit 600550
Delta's marketing manager believes that although the price offered by the German customer is lower than the current price, the order should be accepted to gain a foothold in the German market.The production manager, however, believes that the order should be rejected because the unit cost is higher than the price offered.
1)What is the variable cost of producing one screen?
2) If the president of Delta were to call on you to resolve the difference in opinion, what would you recommend?What non-financial considerations should be included in your analysis?
3) What if Delta is operating at capacity?
4) What if Delta is operating at 9,000 units?What would the financial impact be if they accepted the order?What other items should they consider?
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