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Delve into the budget variance experienced by Alphabet Inc. in its marketing expenditures for the current quarter. The budgeted amount was $10 million, while the

  • Delve into the budget variance experienced by Alphabet Inc. in its marketing expenditures for the current quarter. The budgeted amount was $10 million, while the actual spending amounted to $12 million.
  • Discuss the significance of this variance and explore potential underlying reasons.

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