Demand Analysis Calculating Market Demand ale The Industry Demand Analysis will help the Marketing and Production Departments understand future demand. Marketing can use the total demand for each segment as it creates a sales forecast. Production can use the results when making capacity buy and sell decisions. You will need: The Segment Analysis reports (pages 5-6) of the Foundation Fast Track for Round 0 The Industry Conditions Report. On the Segment Analysis page you will find each segment's statistics. The top line is the total demand for the segment for last year (the FastTrack reports last year's data). The fourth line tells you next years growth rate for the segment. To find out the coming years total demand, simply apply the growth rate to last years total demand. For examplo, in the Low Toch segment analysis, Total Low Tech Segment Analysis Demand is 5040 and next years growth rate is 10.0%. Low Tech Statistics Total Industry Unit Demand 5,040 Next years demand is calculated as follows (see Total Actual Industry Unit Sales 5,040 Segment Demand table). Segment % of Total Industry 70.0% Next Year's Segment Growth Rate Total Segment Demand 10.0% Total demand 5040 The above growth and demand figures are for example only. Growth (Total Demand x 10.0%) 504 Your Industry growth rates and demand may differ, but the process to calculate next years total segment demand is identical. Total Segment Demand next year 5544 (rounded to nearest whole number) + Industry Demand Activity