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Demand for a product category rather than for a specific brand is called primary demand. True False QUESTION 25 A marketer is usually in a

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Demand for a product category rather than for a specific brand is called primary demand. True False QUESTION 25 A marketer is usually in a better position to establish prices when it knows the prices charged for competing brands True False QUESTION 26 Starbucks has an agreement with PepsiCo through which Pepsi distributes Starbucks' coffee drink, Frappuccino, to grocery stores and other retail outlets. This is an example of Oa channel leadership b. horizontal channel integration c. a strategic channel alliance. Od multichannel distribution e exclusive distributen. QUESTION 27 All of the following are psychological techniques except O price skimming. Ob bundle pricing. c. reference pricing d. odd-number pricing 0. customary pricing Click Save and subme to save and submit Click Save All Ver to save all anster Sa MacBook Air QUESTION 28 The most effective sales promotion efforts are highly interrelated with other promotional activities True False QUESTION 29 The Palace Confectionary Co is a small business located in the northeastern United States. The owner of Palace Confectionary is calculating the projected costs for the coming year. There is rent for the building: salaries for the retail employees; raw materials of sugar, chocolate, and other ingredients, wrappers for packaging of individual pieces of candy, boxes; and radio advertising, Palace's are most likely to be the raw materials of sugar, chocolate, and other ingredients, as well as the wrappers. a fixed costs b. variable costs c. sunk costs di direct costs o marginal costs QUESTION 30 Bob owns and operates a wholesale hardware business that supplies small hardware parts to various manufacturers in the area. He takes title to the hardware and assumes all risks associated with ownership, Bob is a. sales branch. b. wholesaler agent c merchant wholesaler drack jobber o drop shipper Click Save and Submit to one and submit Chek Sub Al Al Save All Answers

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