Demographic segmentation divides the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality. Demographic factors are the most popular bases for segmenting customer groups. They may also be the easiest segmentation following geographic segmentation. What are the challenges with this segmentation for marketers? Can ease of segmentation translate to errors in segmentation? Which errors would be most common and most damaging for marketers