Question
Demonstrate using a print ad (Do NOT copy/paste video links here) as an example, how marketers use various appeals (sex appeal, rational appeal, humor appeal,
Demonstrate using a print ad (Do NOT copy/paste video links here) as an example, how marketers use various appeals (sex appeal, rational appeal, humor appeal, and emotional appeal) in advertisement to influence consumer attitudes.
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Contemporary Business Law
Authors: Henry R. Cheeseman
8th edition
013357816X, 978-0133578164
