.DENT NUMBER: Sanghita is the owner of a bookstore located in Hamilton, Ontario. 1.] Sanehite is preparing a SWOT analysis for the bookstore and wants to include this information: "Bookstore owner Sanshits has 10 years of experience working in bookstores". In which section of a SWOT grid should that information be placed (in Strengths, Weaknesses, Opportunities or Threats]? Please state and explain your answer in no more than 3 bullet points. 1 mark for correct answer and valid explanation 2.) To record her ideas about how to increase sales, Sanghita, decides to use Ansoff's strategic opportunity matrix. Describe an idea that would fit in the Market Penetration section of the matrix. Please use no more than 3 bullet points for your answer. 1 mark for idea that demonstrates correct understanding of Market Penetration. No marks for recommending a frequent user loyalty card [like the starbuck's example). 3.) The bookstore has many repeat customers. sanghita believes that this is because she works hard to learn her customers' names and the types of books each customer likes to read. Which type of competitive advantage is Songhits, describing? Please explain your answer in no more than 3 bullet points. 1 mark for correct answer and valid explanation. 4.) sanghits, has completed the first steps of implementing the marketing plan for the bookstore and wants to conduct a marketing audit. Based on the characteristics of a marketing audit, do you believe that sanshite should be the person to complete the marketing audit? please explain your answer in no more than 3 bullet points. 1 mark for correct answer and valid =xplanation