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Depending on the type of industry, a firm may face a high degree of competition or very little or even no competition. As you may

Depending on the type of industry, a firm may face a high degree of competition or very little or even no competition.

As you may have read from Chapter 10 of the textbook, the two highly popular measures of competition in an industry are the Four-Firm Concentration Ratio and the Herfindahl-Hirshman index.

  1. Use the following data on the sales of the firms in the tattoo industry to calculate the four-firm concentration ratio for the industry and use the ratio to describe the structure of the tattoo industry (i.e., perfect competition, monopoly, monopolistic competition or oligopoly).

Firm Sales (dollars per year)
Bright spots 450
Freckles 325
Love Galore 250
Native Birds 200
Other 15 much smaller firms each of which has sales less than 200 dollars per year 800

  1. Now use the following data on the market shares of the firms in the chocolate industry to calculate the Herfindahl-Hirshman index for the industry and use the index to describe the structure of the chocolate industry (i.e., perfect competition, monopoly, monopolistic competition or oligopoly).
Firm Market share (percent)
Truffles, Inc. 25
Magic, Inc 20
Mayfair, Inc 15
All Natural, Inc. 15
Gold, Inc. 15
Bond, Inc. 10

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