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Derek's is a brick-and-mortar toy store. The firm is considering expanding its operations to include Internet sales. Which one of the following would be the

Derek's is a brick-and-mortar toy store. The firm is considering expanding its operations to include Internet sales. Which one of the following would be the best firm to use in a pure play approach to analyzing this proposed expansion?

Another brick-and-mortar store that also sells online
The oldest online retailer of any product
Derek's own store
A wholesale toy distributor
A toy store that sells online only

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