Derrick Iverson is a divisional manager for Holston Company. His annual pay raises are largely determined by his division's return on investment (ROI), which has been above 20% each of the last three years. Derrick is considering a capital budgeting project that would require a $4.450.000 investment in equipment with a useful life of five years and no salvage value. Holston Company's discount rate is 18%. The project would provide net operating income each year for five years as follows: Sales $3,800,080 Variable expenses 1,456,080 Contribution margin 2,150,090 Fixed expenses: Advertising, salaries, and other fixed out-of-pocket costs $ 710,000 Depreciation 890,900 Total fixed expenses 1,609,090 Net operating income $ 550,000 Required: 1. Compute the project's net present value. 2. Compute the project's simple rate of return. 3a. Would the company want Derrick to pursue this investment opportunity? 3b. Would Derrick be inclined to pursue this investment opportunity