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Describa cuales son los factores que influyen en los compradores de negocios basndose en la bibliografa de Kotler & Armstrong. Qu factores cree que pueden

Describa cuales son los factores que influyen en los compradores de negocios basndose en la bibliografa de Kotler & Armstrong.
Qu factores cree que pueden predominar en un comprador de negocios cuando compra materia prima para la elaboracin del producto que comercializa?

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