Question
Describe almond and cashew being introduced to your switzerland country. Using the product component model as your guide, indicate how your product can, or needs
Describe almond and cashew being introduced to your switzerland country. Using the product component model as your guide, indicate how your product can, or needs to be, adapted for the market. Consider each of:
- Core component
- Packaging & labelling component
- Support services component
- Country of origin effect considerations
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When introducing almonds and cashews to Switzerland a country known for its highquality food product...
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
