Describe Amazon's product portfolio. You can easily find this information on the Amazon's website. How diversified is Amazon? Meaning, does it rely solely on a single product class or does it have multiple products across various industries?For example, many retailers also have real-estate or credit divisions.

Are there any potential linkages between the various product classes. Remember, we used Honda as an example where they can share machining knowledge between its automotive and small consumer products divisions.

This would also be a good point to consider potential areas in which the firm expand. Is there an untapped industry that the firm could easily share some capability?