Describe an alternative pricing mechanism that exists within the healthcare industry or by a specific healthcare firm that deviates from the traditional market equilibrium pricing process (i.e. price discrimination, price leadership models, cost-plus pricing, incremental pricing, multiproduct pricing, transfer pricing, price skimming, prestige pricing, penetration pricing, predatory pricing, prestige pricing or psychological pricing). What type of market conditions exist that allows the unorthodox pricing procedure to exist