1. Describe and apply the core principles and market segmentation and targeting.
2. Identify the reasons for preparing a business plan with its various parts and determine how the plan is used.
3. Explain and apply the principles of core marketing philosophies and competitive strategy.
4. Outline and contrast the different sources of funding for a business.

Introduction to the Game

The goal of this course is to provide a framework and tools that explorecontemporary and successful entrepreneurship. The application of provenand practical emotional intelligence skills will be key in this, as you navigate the different stages of entrepreneurship, including developing abusiness concept, leading a team, and facing challenges along the way. Inshort, the objective is to explore the intersection of entrepreneurship andemotional intelligence in all their meeting points.

The game design is based on the entrepreneurial journey, exploring each stage and the key role that emotional intelligence plays. Here are the levels you'll complete throughout the term:

• Level 1: The Entrepreneurial Journey
• Level 2: Developing the Idea
• Level 3: Realizing the Idea
• Level 4: Building the Company
• Level 5: Selling the Idea
• Level 6: Going to Market