• Describe and define the role of a "social media influencer" (What kinds of things do social media influencers do?)
• Summarizes the difference between celebrity influencers and "everyday" people
• Discusses how to measure the impact of an influencer on followers, sales, publications, messaging, overall popularity, and so on
• Reflects on the benefits and consequences of cancel culture as it relates to social media influencers. What does it mean to be canceled? Who has been canceled? Why? Is it fair? How can canceling an influencer impact the influencer's associated brands and followers?