Describe and illustrate the use of vertical analysis in evaluating a company's performance and financial condition The following data are taken from recent financial statements of Nike, Inc (NKE) (in millions) Year 2 Year 1 Revenues (sales) $32,376 $30,601 Operating income 4,502 4,175 Determine the amount of change (in millions) and percent of change in operating income from Year 1 to Year 2 Round to one decimal place (Horizontal Analysis) (Change Year 1 base year) Determine the percentage relationship between operating income and sales for Year 2 and Year 1 Round to one decimal place (Vertical Analysis) (Operating Income Revenues) Discussion What conclusion can you draw from this analyses above Do you think that Nike's 2018 Just Do It ad campaign was to boost sales or to take a political stance on a sensitive issue or both Try to keep your comment on the accounting side versus any personal view you may possess, as I do not want anyone to be offended (please thanks) Always keep it positive Finally, right or wrong aside, there was a financial impact to that ad campaign Did it strengthen sales or decline sales I only want you to discuss any financial impact that you can find Were the results good or bad

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Describe and illustrate the use of vertical analysis in evaluating a company's performance and financial condition.The following data are taken from recent financial statements of

Describe and illustrate the use of vertical analysis in evaluating a company's performance and financial condition.The following data are taken from recent financial statements ofNike, Inc. (NKE)(in millions):

Year 2 Year 1

Revenues (sales). $32,376 $30,601

Operating income. 4,502 4,175

Determine the amount of change (in millions) and percent of change in operating income from Year 1 to Year 2. Round to one decimal place. (Horizontal Analysis) (Change/Year 1-base year)
Determine the percentage relationship between operating income and sales for Year 2 and Year 1. Round to one decimal place. (Vertical Analysis) (Operating Income/Revenues)

Discussion:

What conclusion can you draw from this analyses above?
Do you think that Nike's 2018 "Just Do It" ad campaign was to boost sales or to take a political stance on a sensitive issue or both?Try to keep your comment on the accounting side versus any personal view you may possess, as I do not want anyone to be offended (please/thanks).Always keep it positive!
Finally, right or wrong aside, there was a financial impact to that ad campaign.Did it strengthen sales or decline sales?I only want you to discuss any financial impact that you can find.Were the results good or bad?