1. Describe Differential analysis to drop/keep customers
2. Describe Differential analysis regarding product line offerings
3. Describe Differential analysis regarding Make-or-Buy decisions
4. Discuss the role qualitative information may have in differential analysis
5. Discuss sunk and opportunity costs and whether or not managers should consider these things?

Provide a brief explanation of why a managerial decision may be made, at times, that doesn't align with the quantitative recommendations of the analysis.