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Describe East Coast Lifestyle strengths and weaknesses. How do they relate to ECL'S current financial situation? What is distinctive about the ECL and WCL brands?

Describe East Coast Lifestyle strengths and weaknesses.

How do they relate to ECL'S current financial situation?

What is distinctive about the ECL and WCL brands?

How should ECL expand? Provide a rationale for your recommendations including assessments with respect to market size and attributes.

Demonstrates depth of critical analysis and thoroughness

Uses marketing terminology and concepts correctly and appropriately connected to case questions.

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