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Describe how ad clutter and the increasing popularity of recording devices like TiVo have cut into the effectiveness of television advertising messages. Explain some of
Describe how ad clutter and the increasing popularity of recording devices like TiVo have cut into the effectiveness of television advertising messages. Explain some of the steps the television industry has taken to combat these problem?
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Managerial Economics and Organizational Architecture
Authors: James Brickley, Clifford W. Smith Jr., Jerold Zimmerman
6th edition
978-0073523149
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