Question
Describe how an American could be successful in selling throughout the world given that there are different languages, cultures, customs, and attitudes towards personal selling.
Describe how an American could be successful in selling throughout the world given that there are different languages, cultures, customs, and attitudes towards personal selling. Give one example of an American sales person trying to sell in a specific country.
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Operations And Supply Chain Management
Authors: F. Robert Jacobs, Richard Chase
16th Edition
1260238903, 978-1260238907
