• Describe how health care marketing has changed since the 1970s.
• Describe current health care marketing.
• Identify advantages of health care marketing for an organization and its consumers.
• Discuss whether you consider marketing an appropriate practice in health care.
• Identify similarities and differences between health care marketing and marketing in other industries.
• Review the ads you selected (health care and non-health care ad) and identify 2 similarities and 2 differences between the marketing in a health care company versus a non-health care company.
• Consider readings related to the 4Ps of marketing.
• Identify how you think health care marketing will change in the next decade.