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Describe how psychographic applications in marketing combine values, personality, and lifestyle variables. Discuss potential limitations of psychographic data in a marketing context.

Describe how psychographic applications in marketing combine values, personality, and lifestyle variables.

Discuss potential limitations of psychographic data in a marketing context.

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Psychographic applications in marketing involve understanding and analyzing consumers based on their values personality traits and lifestyles This approach goes beyond demographic information such as ... blur-text-image

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